You probably do not need another dramatic metaphor for January. It’s cold, it’s dark, the holidays are behind and the only thing in front of you is more winter. Still, every year when the calendar turns, something hits your world with the subtlety of a snowplow draped in jingle bells crashing into your living room. Health plans reset for more than 154 million Americans¹, and prior authorization work jumps up once again with nearly 1/3 patients needing some reauthorization work².
What makes the Blizzard interesting to me is not the volume of work itself. It’s what it reveals about the real bottlenecks in the processes, from getting information accurately entered, going back and forth between patient insurance information and payer portals, and getting care delivered with no threat of denials or clawbacks.
The American Institute of Healthcare Professionals (AIHCP) reported that insurance eligibility errors can be found in up to 20% of initial claim denials. One of the biggest culprits I heard time and time again is submitting to the right payer under the right plan at the start of the new year. Teams that glide along all year suddenly find themselves skating uphill. LivWell Infusions expressed this in a way that most leaders will recognize instantly.
- Three months of backlog
- Requiring bulk reverification and processing
- More than 1,200 patients are counting on fast operations
“We get hundreds of referrals per day. Ninety percent do not show up with everything we need.”
Add in that all of the existing patients that need re-verification plus an hour on hold with a payer for each patient with a benefits change, and you start to understand why even the best teams start to get buried by the blizzard.
January is not the villain. It just exposes exactly where your processes are fragile and where your staff are working far too hard for far too little throughput. It highlights why it's hard to level up in ways that give you more time and space to show up for patients and engage quickly.
To me, that is what made LivWell’s shift with Tennr so effective. With Tennr taking over document processing, order intake, and the benefits verification process, their team could finally use their expertise on decisions instead of data entry or sitting on hold with payers. They get to reinvent how they spend their time and how much they get to focus on patient care coordination.
The leaders began reallocating efforts. They even pushed hundreds of backlogged Medicare Supplement patients into Tennr in one go and watched the system absorb it. Tennr has facilitated more than 1000 benefits investigation calls in the first month.
“Once we are fully automated, every patient could be processed the same day”
Re-verification season is not going away, but it doesn’t need to be a crisis that defines everyone’s first quarter. It can be a volume event that lets you start the year on the right foot.
And if you want to know what my experience was talking to our customers about the blizzard, they told me it was something like this.
¹ Kaiser Family Foundation (KFF), Employer Health Benefits Survey
² 2024 Prior Authorization Survey, AMA
³ The Critical Role of Insurance Verification in Healthcare (AIHCP)
Claire North is a product manager leading Tennr’s Insurance Benefits product team. After working in development teams for Apple, Disney, and Gemini, Claire joined Tennr to turn her attention towards the problem of provider-payer interactions. Claire and her team drive forward new product developments on Tennr’s Insurance Benefits Manager product, which is designed to help teams navigate the complexity of payer landscapes and supports product features related to insurance eligibility verification, coordination of benefits, comprehensive benefits investigations, and financial responsibility determinations.






