Fertility care is moving away from its self-pay roots. As employers and states expand fertility benefits, more patients have a pathway to treatments that might once have been financially out of reach.

But for fertility practices, accepting insurance introduces new complexity: keeping up with changing payer requirements, verifying benefits, understanding exclusions, and helping patients understand exactly what they’ll owe.

Getting those answers quickly matters. Uncertainty about financial responsibility can cause even high-intent patients to delay or abandon care. Leading fertility clinics are addressing that friction earlier, clarifying costs before patients even come on site.

In this 30-minute live conversation, Hannah Johnson, CEO of Wellnest Fertility, and Tracy Weiss, patient advocate and former executive director of The Chick Mission, will unpack why fertility coverage remains so difficult to navigate — and what practices can do to make the experience more frictionless for patients and staff.

They’ll discuss:

• Why expanding coverage can create friction in the patient journey
• How to give patients clearer financial information earlier
• How to prepare your team as coverage expands
• How to reduce benefits verification work while helping more patients reach treatment